The 25th SJOBA Rally was flagged-off from St. Johns School, Chandigarh, on March 24, 2012. The rally commenced from Chandigarh and traversed through challenging and adventurous route, covering fast tarmacs with winding hair pins, unmetalled surfaces and exhilarating hilly terrain in Haryana and Himachal Pradesh. Passing through Gumma, Baldeyan, Theog, Tiyali, Kelti, Kamayana, Kiarighat, Kandaghat, Barog, Bhojnagar, Chakki Ka Mor, the vehicles were flagged-in Chandigarh on March 25, 2012. This is the second win for the Tata Motors Full Throttle team, this year. Prior to the SJOBA Rally, the team won the 10th edition of India’s longest and one of the toughest off-roading events, the Desert Storm 2012 Rally.
Tata Motors launched the Tata Motors Full Throttle, as a platform for steering the company’s participation in motor sports and allied activities. The platform also helps the company, in organising and synergising all efforts and activities, in the area of motor sports, including development and testing. Tata Motors’ sports utility vehicle portfolio comprises the recently launched, Tata Sumo Gold, the premium Crossover Tata Aria, the Tata Sumo Grande, the Tata Safari 4x4, the Tata Sumo 4x4 and the lifestyle pick-up Tata Xenon XT.