The four-year contract, which covers the Indian Territory and goes into effect till 2016, will also permit JPSI to resell the non-exclusive TV rights to the broadcasters for other non-India WSBK races. Commenting on the development, Sameer Gaur, MD & CEO, JPSI, said: “We are delighted with the deal as this will help generate additional revenue apart from sponsorships. Post the F1 Indian GP, the popularity of motorsport has increased many folds in India and with WSBK also coming to BIC early next year, it is going to increase further.”
Paolo Flammini, CEO of Infront Motor Sports, said: "We are pleased that such a prestigious partner as Jaypee Sports International, which has committed itself to the organization of the Indian Round of the Superbike World Championship from 2013 to 2016, is also directly involved in the administration of the television rights of the championship throughout India. We are certain that this collaboration will bring about a major increase in awareness for World Superbike." World Superbike is slated to make its Indian debut at the Buddh International Circuit on 9th-10th March next year.