SKORE recently conducted a survey to obtain a comprehensive understanding of the current state of the market, consumers and brands of condoms. The respondents were from age group of 18 to 45 from cities across Delhi, Lucknow, Mumbai, Ahmedabad, Madurai, Vijayawada and Kolkata.
The survey conducted by SKORE highlights the consumer behavior. For instance 31% of the respondents have been influenced by TV commercials to buy condoms, 81% would prefer sex related information on the condom pack.
The survey also revealed that flavored condoms are catching up since 48% of the respondents are aware of them.
So what were the crucial findings of this sex survey? Find out in this interesting infographic below.