In the late 90s, 45-year-old Banwari Lal Laxkara, a resident of Nashirabad would take a bus to Ajmer every week and sit at a cyber café for a few hours. A bangle-maker and seller by profession, Laxkara painstakingly learnt how to operate a computer. By 2010, internet access reached his town and the World Wide Web opened a host of opportunities for him. And then he discovered Craftsvilla.com. “I used to sell bangles in the neighbouring towns and by turnover was ten thousand. In 2011, I started selling my stuff online and today it is three million per year,” he says.
Laxkara is among hundreds of vendors whose lives Craftsvilla.com have changed for good. The idea of starting Craftsvilla was conceived on a road trip to Kutch, where many artisans and NGOs reside. “This was the turning in my life as I noticed how inadequately marketed these beautiful handicrafts were because of the middlemen. Instantly, I started researching on how a marketing platform can be made to bring theseRead More »from Going back to the roots