B-town ladies go desi this festive season!

"Nowadays synthetics have became an important part in every woman's wardrobe and the kanjeevaram is sidelined. I hope with Vidya Balan reviving hand-woven and khadi textiles, a new trend will emerge in the form of kanjeevaram and silk saris. The Indian figure looks best in traditional Indian saris and it's very important for girls to realise that," designer Ritu Kumar said. less