A new marketing campaign announcing the range will celebrate some of the stylish combinations that made the Fiat 500 famous in Italy and around the world during the 1960s and 1970s. Highlighting the car’s history and heritage, a stylish set of posters showing the new retro exterior colours is accompanied by headings such as: ‘Ace’, ‘You Dig?’, and ‘Far Out’, together with the strapline ‘500 in 70s Colours’.
And top fashion and beauty photographer Elisabeth Hoff, has been commissioned to capture the ‘70s inspired colour and design of Colour Therapy. Her pictures use the ‘70s technique of ‘colour blocking’ – multiple shades of the same colour with modern highlights – to accentuate the retro feel of the Colour Therapy line-up. Available in both hatchback and convertible versions, and with 0.9-litre TwinAir and 1.2-litre petrol engines, the cars come in five special paint colours: New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue, and Tech House Grey.
Distinguishing white details, coupled with the solid colours of the exterior, give the car a distinctive and unique personality, while emphasising its huge appeal – well over 100,000 examples have been sold since the Fiat 500’s launch in the UK in 2008. The mid-range Colour Therapy still gets air conditioning, special paint, white mirror covers, white wheel covers, a ‘poolball’ design gear knob and specific key cover as standard. It costs £800 more than the entry-level Pop, but adds more than £1000 worth of extra equipment.
“The special colours and stylish new touches will make the Fiat 500 an even more attractive proposition for our customers,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “Tasteful features such as the white door mirror covers and ‘poolball’ design gear knob in matching colour, take the popular 500 to a new level, showing just how timeless this classic city car really is.” The Fiat 500 Colour Therapy range starts at £10,760 (OTR) for the 1.2 Colour Therapy, rising to £14,510 (OTR) for the 500C 0.9-litre Colour Therapy TwinAir.